Corner Booth
STRATEGIC CULTURAL ANTHROPOLOGY.
works-in-context.
Why?
Understanding from the inside-out.
Imagining from the outside-in.
To extrapolate a more potent way forward.
Who?
Strategists who conduct texture-rich qualitative and ethnographic research.
Researchers who create future-facing strategic foundations.
Creative-concepters who use distinctive insight as fuel.
When?
It’s time to find renewed energy, alignment and potential between culture, brand and market.
It’s time for a dose of strategic courage.
It’s time to generate clarity, distinction and momentum.
Where?
Along the research-strategy-creative continuum when divergence and/or convergence are critical.
Brooklyn-based with the ability to move.
How?
The work begins with questions and hypotheses.
The work begins with idiosyncrasies, contradictions and latent potential.
The work begins with a brief.
N.B.
Currently Corner Booth does not have F/T employees, plans for rapid-growth, expansions, sales, mergers or acquisitions.
Corner Booth does have first-order principles, approaches and processes and a trusted professional + creative global network, working towards more equitable practices within our industry.
We really love it here.
Like, we can’t not do this.
This is lifework.
EXPERIENCE + EXPERTISE.
Tamika Abaka-Wood is in the Corner Booth.
15 Years Experience.
Qualitative Research, Insight, Brand Strategy, Narrative Strategy, Leadership Development + Facilitation.
Ruby Pseudo: 2009-2013.
B+A: 2014-2024.
References always available on request.