Corner Booth

STRATEGIC CULTURAL ANTHROPOLOGY.

Delivering Work-in-Context:

_QUALITATIVE + ETHNOGRAPHIC RESEARCH.

_INSIGHT DESIGN + DIRECTION.

_BRAND, CULTURAL + CREATIVE STRATEGY.

_TEAM IMMERSION + PARTICIPATORY STRATEGY.

EXPERIENCE + EXPERTISE.


Tamika is in the Corner Booth. 

15 years of practice so far, and a lifetime to go. 

Deep work. Global work. World-class clients.

Why?

Insight happens from the outside-in.

Cultural shifts happen from the inside-out. 

Both are vital for distinct work that holds in real-world conditions. 

Where?

Upstream + 'In-Field'.

Where the people are and the energy is. 

NYC-based, with the ability to move.

How?

Interrogating with care before framing is calcified. 

Baton-passing and culturally translating between teams.

Co-creating conditions in which distinct + aligned work is inevitable. 

Seeing things as they are, then as they could be at their most potent.

Who?

With skilful and graceful practitioners. 

With boards of directors, VP's and senior leaders seeking to expand possibility.  

With the creatively-inclined who carve out space to transform within our work.

When?

It's time for deep work. 

It's time to add disproportionate texture, clarity and conviction.  

It's time to build imprints we want to return to, not escape from.

CONTACT.

Syncs, briefs and good chat here: reservations@cornerbooth.work 

Cultural Insight + Narrative Strategy.

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Cultural Insight + Narrative Strategy.

Client: Nike Foundation / Girl Effect

Timeline: 2012-2013

Location: Rwanda, Nigeria, Ethiopia.

Youth Consultancy + Creative Concepting.

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Youth Consultancy + Creative Concepting.

Client: Adidas

Timeline: 2011-2012

Location: London [Olympics]

Global Brand + Innovation + Creative Strategy.

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Global Brand + Innovation + Creative Strategy.

Client: Nike

Timeline: 2012-2024

Location: Portland, Oregon

Really, there's too much to unpack. 

Research + Insight.

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Research + Insight.

Client: Unicef

Timeline: 2016

Location: Senegal

Global Brand Strategy + Senior Leadership Development Program.

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Global Brand Strategy + Senior Leadership Development Program.

Client: Clinique

Timeline: 2016-2021

Location: NYC, Oakland, Houston, Atlanta, London + all US states, digitally

Senior Leadership Participatory Strategy Program.

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Senior Leadership Participatory Strategy Program.

Client: Lego

Timeline: 2022

Location: NYC

Global Research Insight + Cultural Direction.

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Global Research Insight + Cultural Direction.

Client: Estée Lauder

Timeline: 2020-2021

Location: NYC, Chicago, Atlanta

Leadership Offsite + Brand Positioning.

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Leadership Offsite + Brand Positioning.

Client: The Nue Co

Timeline: 2019

Location: NYC

Customer Insight + Brand Positioning.

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Customer Insight + Brand Positioning.

Client: NOCTA

Timeline: 2021

Location: NYC, London, Amsterdam, LA, Accra, Paris

Research, Insight, Brand Strategy + Positioning.

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Research, Insight, Brand Strategy + Positioning.

Client: Nike

Timeline: 2022

Location: London, Paris, Amsterdam, Lagos, Seoul, Mexico City, Tokyo, Sao Paolo, Shanghai, Mumbai.

Insight + Strategic Consultancy.

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Insight + Strategic Consultancy.

Client: Nike

Timeline: 2024

Location: LA, London.

Cultural + Customer Insight.

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Cultural + Customer Insight.

Client: Meta

Timeline: 2022

Location: North America

v rare, but some projects are one and done. 

Creative Strategy + Facilitation.

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Creative Strategy + Facilitation.

Client: Barbican Centre

Timeline: 2017-2019

Location: London, Edinburgh, Newcastle

Participatory Strategy + Creative Consultancy.

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Participatory Strategy + Creative Consultancy.

Client: Spotify

Timeline: 2022

Location: NYC

Customer + Cultural Insight. Brand Positioning. Culture Change.

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Customer + Cultural Insight. Brand Positioning. Culture Change.

Client: Shea Moisture

Timeline: 2018-2021

Location: Sao Paolo, Riyadh, London, NYC, LA.

Global Research + Product Innovation Strategy.

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Global Research + Product Innovation Strategy.

Client: Starbucks

Timeline: 2024 - 2025.

Location: NYC, TEXAS, LA, LDN.

Research + Insight.

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Research + Insight.

Client: Jordan

Timeline: 2024

Location: North America

Organisational Change + Narrative Strategy.

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Organisational Change + Narrative Strategy.

Client: Berklee College of Music

Timeline: 2023

Location: Boston

Judging Panel.

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Judging Panel.

Client: Creative Review

Timeline: 2024

Location:

Insight, Partnership Strategy + Creative Concepting.

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Insight, Partnership Strategy + Creative Concepting.

Client: Virgil Abloh Securities

Timeline: 2025

Location: NYC, LA, Paris, London.

Guest Lecture "Disrupting Audience" / "Disrupting Brand", BA.

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Guest Lecture "Disrupting Audience" / "Disrupting Brand", BA.

Client: The University of Arts, London

Timeline: 2019-2025

Location: London

Guest Lecture | "Liminality" MFA

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Guest Lecture | "Liminality" MFA

Client: Parsons School of Design, NY

Timeline:

Location:

THE INSIDE-OUTSIDE TOOL

WHAT THIS IS:

These 12 questions are a reflective tool designed to help you understand how you lead from the inside and how that leadership shows up on the outside - for your team, your customers, and the culture you help shape.

Questions are purposefully ambiguous and open to interpretation.

HOW IT CAN BE USED:

At the end, you can choose to send answers to yourself only or to Corner Booth too.

Corner Booth reads responses for context so we can design work together that meets real life, not theory.

No spam. No correspondence. We don't receive your answers to these questions, unless you choose to forward on at the end.
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